Legal

Data Processing Addendum

Last updated: 17 May 2026

This Data Processing Addendum ("DPA") forms part of the agreement between Supaforce and the customer ("you" or "Customer") under the Terms of Service. It applies wherever Supaforce processes personal data on your behalf under UK GDPR, EU GDPR, or equivalent data protection law. In the event of a conflict between this DPA and the main Terms, this DPA controls with respect to personal data.

You do not need to sign this DPA separately — it is incorporated automatically by installing the Supaforce app or accepting the Terms. If your procurement process requires a counter-signed copy, email legal@supaforce.app and we will provide one.

1. Definitions

Terms used in this DPA have the meanings given in UK GDPR and EU GDPR. "Customer Personal Data" means personal data that Supaforce processes on your behalf in connection with the Service. "Sub-processor" means a third party engaged by Supaforce to process Customer Personal Data.

2. Roles of the parties

You are the controller of Customer Personal Data (for example, your store's customer records and order data that flow into Supaforce through Shopify webhooks and the attribution Web Pixel). Supaforce acts as processor of that data.

Supaforce is the independent controller of personal data we collect about your account and contacts — for example, the name and email of the user who signs up. The handling of that data is described in our Privacy Policy.

3. Subject matter and instructions

The subject matter, nature, purpose, duration, types of personal data, and categories of data subjects are set out in Annex 1.

Supaforce will process Customer Personal Data only on your documented instructions, including those set out in the Service's configuration (for example, the connections you authorise and the features you enable). If Supaforce believes an instruction violates applicable law, we will notify you before complying.

4. Personnel and confidentiality

Supaforce will ensure that personnel authorised to process Customer Personal Data are bound by appropriate confidentiality obligations and receive privacy and security training.

5. Security measures

Supaforce will implement and maintain appropriate technical and organisational measures to protect Customer Personal Data, taking into account the state of the art, the cost of implementation, and the nature, scope, context, and purpose of processing. A description of the current measures is in Annex 2.

6. Sub-processors

You authorise Supaforce to engage sub-processors to deliver the Service. The current list of sub-processors is in the "Sub-processors" section of our Privacy Policy and is kept up to date.

Where we appoint a new sub-processor or replace an existing one, we will update the list at least 14 days before the change takes effect. If you object on reasonable data protection grounds within that period, you may terminate the affected portion of the Service for convenience. Supaforce remains liable for the acts and omissions of its sub-processors as if they were its own.

7. Data subject rights

Supaforce will assist you, by appropriate technical and organisational measures, to respond to requests from data subjects exercising their rights under data protection law (access, rectification, erasure, restriction, portability, objection). The Service includes tooling to fulfil most requests directly. For requests that require manual assistance from Supaforce, email privacy@supaforce.app.

Supaforce implements Shopify's mandatory privacy webhooks (customers/data_request, customers/redact, shop/redact) so that requests initiated through Shopify flow through automatically.

8. Personal data breach

If Supaforce becomes aware of a personal data breach affecting Customer Personal Data, we will notify you without undue delay — and in any event in time for you to meet your own regulatory notification obligations. The notification will include the information set out in Article 33(3) UK/EU GDPR, to the extent known.

9. International transfers

Supaforce is based in the United Kingdom. Where Customer Personal Data is transferred outside the UK or EEA to a country without an adequacy decision, the transfer is protected by the UK International Data Transfer Agreement (or the UK Addendum to the EU Standard Contractual Clauses, as applicable) and equivalent EU Standard Contractual Clauses for EU-origin data. By entering into this DPA you accept the relevant clauses on our behalf and on the behalf of our sub-processors where required.

10. Audits

Supaforce will make available to you all information reasonably necessary to demonstrate compliance with this DPA, including documentation about our security measures, sub-processor list, and most recent independent assessments. If those documents are not sufficient, you (or an independent third-party auditor reasonably acceptable to both parties) may conduct an on-site audit no more than once every 12 months, on at least 30 days' notice, during business hours, and subject to confidentiality. You bear the cost of any on-site audit unless it reveals a material breach by Supaforce, in which case we bear reasonable costs.

11. Return and deletion of data

Within 30 days of the end of your subscription, Supaforce will delete or, at your written request, return all Customer Personal Data and copies, except where retention is required by law. The Privacy Policy describes typical retention windows for different categories.

12. Liability

Each party's liability under this DPA is subject to the limitations of liability set out in the Terms of Service.

13. Order of precedence

In the event of a conflict between this DPA and the main Terms, this DPA prevails with respect to data protection. Where the UK IDTA or EU SCCs apply and conflict with this DPA, the IDTA or SCCs prevail to that extent.

Annex

Annex 1 — Description of processing

Subject matter. Provision of the Supaforce Service to you under the Terms.

Duration. The term of your subscription, plus the deletion period in section 11.

Nature and purpose. Hosting, processing, and analysing data to operate the agents you have hired and the integrations you have authorised. Generating content, running ad campaigns, attributing orders, and producing reports.

Categories of data subjects.

  • Your customers (where Shopify or other connections forward end-user data).
  • Your prospects (where you upload or enrich prospect lists).
  • Your employees who use the Service.

Categories of personal data.

  • Identifiers (names, email addresses, hashed identifiers, IP addresses).
  • Order and transaction data (line items, value, currency, fulfilment status).
  • Pseudonymous session and click data from the attribution Web Pixel.
  • Professional contact data for sales prospects (where applicable).
  • Engagement and performance data from connected ad and analytics platforms.

Special categories of data. Not intended. You are responsible for not configuring the Service to process special categories of personal data.

Annex

Annex 2 — Technical and organisational measures

Supaforce applies the following measures, kept under review:

  • Encryption. TLS 1.2+ for data in transit. AES-256 (or equivalent) for data at rest, including at the managed-database layer. Sensitive credentials are additionally encrypted at the application layer before storage.
  • Access control. Role-based access control. Production access limited to authorised engineers. Single sign-on with mandatory multi-factor authentication for personnel.
  • Tenant isolation. Row-level security on shared tables to enforce organisation boundaries. Per-organisation encryption of stored secrets.
  • Network security. Cloud-hosted infrastructure with managed firewalls, private networking, and DDoS protection at the load-balancer layer.
  • Vulnerability management. Automated dependency scanning, regular base-image patching, and a defined process for triaging and remediating reported vulnerabilities.
  • Logging and monitoring. Audit logs for sensitive operations. Application-level error monitoring with alerting.
  • Backups. Encrypted database backups taken automatically by our managed database provider. Restoration tested periodically.
  • Personnel. Background-appropriate checks during onboarding. Mandatory security and privacy training. Confidentiality obligations in employment terms.
  • Incident response. Documented runbooks. On-call rotation. 72-hour breach notification commitment under section 8.
  • Vendor management. Sub-processors are subject to data processing terms before access is granted.

We will keep this Annex up to date and notify you of material changes through the same channels used for other DPA updates.

Questions?

Email privacy@supaforce.app for data protection questions or legal@supaforce.app for contracting questions.